 In
August 2009, SONIC Drive-Ins launched a new program called “Limeades
for Learning” to allow customers to assist public school teachers in
every community in which SONIC does business. Various beverages at
SONIC featured peel-off labels with unique alpha/numeric codes which
entitled the consumers to go to the LimeadesforLearning.com Web site
and vote and/or register their teacher as a recipient of the
program.
Teachers would register their needs on the web site and SONIC
provided grants so the teachers could purchase the items they need.
Each week, the teachers with the most votes would receive the items
they registered.
The program funded 1,456 projects with grants totaling
$637, 516.
NCL was challenged with producing 87 million of
the peel-off labels for a variety of drinks so the labels were all
different sizes. The labels were applied during high-speed
manufacturing runs and then shipped to 3,500 different locations.
Read our Kool-Aid Case Study.
Read our Clorox Case Study
Read our Kohl's Case Study.
Read our Banquet Case Study.
Read our Friskies Case Study.
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